History and Profile
Délifrance Asia Ltd established its presence in Singapore in 1983, initially focusing on manufacturing of bakery products for wholesale customers. The first Délifrance Café at Clifford Centre was opened in 1985. It has since grown into a network of over 230 stores in Singapore, Hong Kong, Malaysia, Thailand, the Philippines, Indonesia, Shanghai (China), Sri Lanka, Brunei and East Malaysia.
Délifrance currently operates 3 retail concepts, namely, Bistro Délifrance, Délifrance Café and Délifrance Express Corner. Bistro Délifrance is the only French all-day casual dining chain in Asia, offering authentic and wholesome French breads, pastries, delicious hot meals and quality desserts. Délifrance outlets offer a comprehensive menu of wholesome cuisine to whet your appetite. Délifrance’s team of experienced chefs and master bakers are committed to continuously expand the range of new and delicious items in response to the ever-changing consumers' taste and expectations for good value gourmet meals.
Délifrance Milestones
The significant developments and achievements since its incorporation in 1983 are as follows:
1983 |
Délifrance made its debut in Singapore by setting up wholesale and manufacturing business and selling to hotels, clubs, supermarkets and airlines |
1985 |
First Café Bakery opened in Singapore (Clifford Centre) |
1986 |
First Bake-Off opened in Singapore (Chancery Court) |
1987 |
Operations started in Hong Kong and China (Shanghai) |
1989 |
Started operations in Australia. First Le Bistrot opened in Singapore |
1990 |
Operations in Malaysia initiated |
1992 |
First Café Bakery with a Patisserie Corner opened in Singapore |
1995 |
Operations in Philippines initiated |
1995 |
Awarded BHQ (Business Headquarters) status and set up its Regional HQ (Headquarters) in Singapore |
1995 |
Franchise operations started in Brunei |
1995 |
Délifrance Asia Ltd listing on SGX (October) |
1996 |
Operations started in Thailand |
1996 |
Franchise operations started in Sri Lanka |
1999 |
Production facility cum R&D centre opened in Singapore |
1999 |
Rolled out new Bistro concept. First Bistro Délifrance opened in Singapore (Jurong Point) |
1999 |
PAMA Group Inc. acquired 100% of Delifrance Asia Ltd (October) and took it private. |
2002 |
First Bistro Délifrance opened in Hong Kong (Queensway Plaza) |
2005 |
First Bistro Délifrance opened in Malaysia (Subang Parade) |
2005 |
Délifrance Singapore received the HACCP accreditation for its Factory |
2006 |
Délifrance Singapore received the HACCP accreditation for its Central Kitchen |
2006 |
First Bistro Délifrance opened in Indonesia (Jakarta) |
2007 |
Délifrance Asia Ltd signs territorial licence agreement for Sabah, Sarawak and Brunei |
2007 |
First Bistro Délifrance opened in Sabah (Kota Kinabalu) |
2007 |
First in Asia to receive Sous Vide process Certification by BVQI, using the HACCP system. |
2007 |
Auric Pacific Group Linited acquires Delifrance Asia Ltd (December) |